Perennial Herb: Deciduous. Drought, deer & heat tolerant. Developed to fund breast cancer research! Easy low maintenance plant for borders, pots, cut/dried flowers & meadows. Attracts butterflies, hummers, bees & birds. Has large, soft pink daisy-like flowers w/a central cone in summer-fall. H: 20-30". W: 24-30". Sun. Water: moderate. USDA Z3-10. PP#17194