Perennial Herb: Deciduous. Drought tolerant. Deer resistant. Easy low maintenance plant for borders, containers, cut & dried flowers & meadows. Attracts butterflies, hummingbirds, bees & birds. Blooms summer-fall with bright rose purple daisy-like flowers (larger than others) and central cone. Size: 1-3' x 1.5'. Exposure: sun. Water: moderate. USDA Z3-10.